The past several years has seen only increasing number of IM marketers using WordPress as their platform of choice. There’s no shortage of reasons to use WordPress in IM. It’s no problem at all to customize, plus it’s really easy to use, and the best part is it’s free. You don�t have to be a whiz at CSS or HTML to change your site around. Also, you don’t need to spend anything on a theme template. Thanks to all of the plug-ins that are available, you can get your site to look and behave however you want it to. You can help your business if you wisely choose the correct plugins for your site. There are some plugins applicable and well-suited for IM, so let’s talk about some.
The FD Feedburner plugin is something all online marketers will find extremely useful. It’s pretty simple because it just transforms your RSS feed into a feed for Feedburner. In case you don’t know, RSS means Really Simple Syndication, and visitors can subscribe to your feed so they always have to visit your blog. If you add new content on your blog, your subscribers will be updated via RSS and they can read what you posted. This makes it easy for them to keep up with what you have going on without having to check in with you every day. There are all different kinds of readers for different RSS formats, and Feedburner is a sort of universal format for everyone to use.
Just as the name implies, the Similar Posts plugin has to do with… you know. But what it actually does is put a link at the end of your posts to other posts on your site that are related. The point to all that is to engage your readers and encourage them to keep reading and stay on your site. This plugin, and idea, has proven to be effective with arousing curiosity in a site’s content. You never want to do something to destroy their natural curiosity.
Ok, this plugin – Google Analyticator – is just something any and all online marketers need to be using. This is a WordPress plug-in that allows you to track your website visitors without having to install the tracking code into the code of your website. There’s a lot of consensus that claims the most accurate stats for your site are provided by Google Analytics. But naturally you’ll need to actually use it in order to benefit from it. If you forget to insert the code for tracking it won’t work at all. But guess what – the Google Analyticator makes all that mess go away because there’s NO code to install! WordPress CMS is an extremely powerful IM tool to have in your pocket. Years ago it really wasn’t used that much by the IM crowd, but now all of that has changed and it’s transforming the IM industry. WordPress can be used effectively by almost anyone. Even internet marketers who have never blogged before in their lives can use WordPress. Even people who had never thought about using WordPress can do this. All the WordPress plugins make it possible to do anything.